A Spring floral factise that I designed out of peony flowers for all Victoria’s Secret stores across the United States & International stores during my internship.
This factise supports beauty merchandise in the shape of the famous “Bombshell” perfume bottle and is being used to merchandise the Bombshell perfume collection.
A fixture designed for Victoria’s Secret Spring line. A smaller version of a peony factise to hold beauty merchandise and products that will be featured in stores in the beauty room near the cashier.
Pop-Up Shop Designs
A Pop-Up shop for Victoria’s Secret beauty Pre-Spring scent “Heavenly” featured in the Chicago Westfield Mall on the first floor accessible to any customer that walks by so they can smell the floral fragrance and purchase it within seconds. I created the fixtures and lay out from inside the Pop-Up shop to outside. The inspiration was holographic and mirrored effects.
This next Pop-Up shop was designed for our Holiday fragrance “Bombshell.” The fixtures on the outside were designed to hold fragrance product and the holiday gift sets on the side of the Pop-Up shop are placed in the shape of a Christmas tree.
In-Store Fixtures
I created a block shape fixture with multiple shelving units to hold beauty merchandise to be featured in each Victoria’s Secret store. This is apart of the Holiday line that promotes the Holiday fragrance “Bombshell.” I merchandised it around a large and medium sized Christmas tree and two lingerie sets that compliment the fixture. This is featured in the flagship Herald Square, NYC store.
This shelving unit fixture consists of multiple Holiday gift sets that I placed on-top of each other to act as a Christmas Tree. This gives the merchandise around it some elevation so there are multiple levels but also is a great way to sell the gift sets since they were selling very fast.
Love Rocks NYC
This is a fixture that I created for a John Varvatos event inside the Lincoln Centre Performing Arts Theatre that was featured in the front of the theatre to sell merchandise for an event called “Love Rocks NYC.” This event was sponsored by John Varvatos and had several musicians perform to raise money. The photos in the back are from an ad campaign and sized larger to promote John Varvatos as guests walk by.
