As a part of my senior project, I created a brand based around the thriving beauty industry. I decided to branch my company off of L-Brands and create a niche fragrance line named DUO fragrances with only natural unisex products. Each scent is inspired by something we experience throughout our everyday lives. For example, one of the scents is named Petrichor which is the scent of rain hitting the ground on a warm sunny day. Saccharine is a sweet and sentimental smell and Apricity is the warmth of sun in the winter. The brand details from bottle design to social media are all thought out to target all multitudes. Here are some detailed slides of my project.